B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights
B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…
Industry News March 14
Latest In: Lenskold Group
Survey: Lack Of Processes, Metrics Holding Back Content Marketing
The growth in content marketing can be partially attributed to the increased adoption of marketing automation to support…
Industry News November 20
The Rise Of The Marketing Technology Officer
Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study…
Demanding Views January 3
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
