Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
Latest In: localization
Smartling & Iterable Team Up To Help Provide Cross-Channel Localization
Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable's cross-channel…
Industry News December 15
B2B Marketers Step Up Localization Initiatives To Support Global Expansion
The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B…
Industry News December 13
Top Priorities For 2018 Marketing Strategies Emerge As Leaders Address AI, ABM, Localization & Attribution
For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try…
Industry News October 18
Global Marketing Success Requires Local Authenticity
Thanks to skyrocketing internet adoption rates around the world, more companies than ever are expanding into global markets…
Demanding Views August 29
There’s a Language for That: Translating Mobile Apps And Content
“There's an app for that,” promised Apple's famous slogan from the early days of the iPhone. While this…
Demanding Views March 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
