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Latest In: marketing automation

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Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools

A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…

Industry News March 21
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SalesFUSION Unveils New Social Media, Event Management Features

SalesFUSION recently announced the addition of new social media marketing capabilities to its marketing automation platform, following up…

Industry News March 15
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Study Highlights How and Why Top B2B Marketers Use Marketing Automation

By Matt McKenzie, Contributing Editor What defines a successful marketing automation initiative? When it comes to lead generation,…

Industry News February 29
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