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Latest In: marketing automation

ActOn Software Adaptive Journeys behavioral data machine-learning marketing automation targeting and personalization
Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and…

Industry News March 6
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3 Reasons Predictive Can Help Boost Marketing Intelligence

3 Reasons Predictive Can Help Boost Marketing Intelligence

Talk to any marketer today and he or she will tell you the same thing: “We need better…

Demanding Views February 24
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The Death Of Marketing Automation And The Birth Of Customer Engagement

The Death Of Marketing Automation And The Birth Of Customer Engagement

Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns,…

Demanding Views February 17
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