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account based marketing account scoring campaigns Data management messaging nurturing Oracle Marketing Cloud
Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are…

Industry News April 28
Content EVP of Sales Loren Padelford marketing spend ROI messaging sales activity Sales Enablement sales ROI Skura Skura Corp. Skura SFX technology
Skura

Skura Upgrades Sales Enablement Platform For Greater Visibility

Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility…

Industry News March 27
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