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Salesforce Acquires Evergage

Salesforce Acquires Evergage

Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…

Industry News February 3
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A New Era Of B2B Customer Experience: The Context Marketing Revolution

A New Era Of B2B Customer Experience: The Context Marketing Revolution

We've entered the Infinite Media Era, and context — not content — is now king. In this era,…

Blog January 3
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How AI And Machine Learning Can Make Forecasting Intelligent

How AI And Machine Learning Can Make Forecasting Intelligent

Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad…

Demanding Views January 2
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