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Latest In: segmentation

citrix email personalization GoToWebinar Lead Liaison segmentation webinar planning webinars
Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Marketing automation solution provider Lead Liaison announced it has integrated with the Citrix GoToWebinar platform.

Industry News November 21
contact data data cleansing Email segmentation social data
Why Social Data Is Critical To Data Cleansing

Why Social Data Is Critical To Data Cleansing

Having clean contact data is an essential component to any sales or marketing program.  With more accurate and…

Demanding Views July 22
Kevin Akeroyd marketing automation Oracle personalization segmentation
How B2B Marketers Can Deliver Personalization At Scale

How B2B Marketers Can Deliver Personalization At Scale

Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus…

Demanding Views June 21
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