Marketo CEO Leaves Adobe One Year After Acquisition
Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a…
Industry News September 23
Latest In: Steve Lucas
Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…
Industry News April 1
Adobe To Acquire Marketo For $4.75 Billion
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was…
Industry News September 20
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Marketo, Infor Join Forces To Deliver Engagement Solutions
Marketing automation company Marketo and Infor, an enterprise software firm, have announced a partnership to jointly sell their…
Industry News March 13
Marketo Hires Former SAP Exec Steve Lucas As New CEO
Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company's new CEO. He succeeds Marketo Founder…
Industry News October 28
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
