ADVERTISEMENT

Latest In: B2B Advertising

AI artificial intelligence budgets DaaS data demand-as-a-service intent signals personalization ROI
2026 DGR 360 Pipeline Trends

Demand Gen Report 2026 Trends: Pipeline360’s Tony Uphoff

5 Trends That Will Reshape B2B Marketing in 2026 and Beyond As we head into 2026, B2B marketing…

Demanding Views January 15
2026 Media Trends Report AI AI Digital artificial intelligence CTV funnel Mary Gabrielyan orchestration
AI Digital Mary Gabrielyan AI driven ad automation improves ads placement precision and audience targeting while reducing manual work and boosting campaign performance. AI in programmatic advertising Vector illustration

Navigating AI-Driven Marketing Trends: DGR’s Interview with AI Digital’s Mary Gabrielyan

With artificial intelligence (AI) reshaping the B2B marketing landscape, staying ahead of emerging trends is no longer optional—it’s…

Feature January 14
AI artificial intelligence B2A commerce Business-to-Algorithm commerce search engine optimization search engines SEO
DGR 2026 B2B Buyer 1

Demand Gen Report 2026 Trends: Propel Software’s Ross Meyercord

The Algorithm Economy: Why Your Demand Generation Strategy Is Missing the Real Buyer There is a seismic shift…

Demanding Views January 9
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Brian Futral Campaign Budget Optimization CBO Collection Ads Facebook How B2B Marketers Use Facebook To Reach Customers Lead Ads personalization The Marketing Heaven
Facebook Ads logo on mobile phone

Driving B2B Growth with Facebook: DGR’s Interview with The Marketing Heaven’s Brian Futral

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions.…

Feature January 7
connected TV OpenGlass.TV WunderKIND Ads Yahoo DSP
Couple Connecting Television Through WiFi On Digital Tablet

WunderKIND Ads, Yahoo Expand Access to CTV Moments

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause…

News Brief January 6
10Fold 2026 Marketing Budget Blueprint AI artificial intelligence brand awareness kpis
Close up hand of influencer budget planning for online media advertising at cafe restaurant.online marketing concept

10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026

B2B marketers head into the new year with more to spend and a renewed focus on brand visibility,…

News Brief January 5
brand campaigns CMO data sponsorships
DGR 2026 B2B Marketing 1

Demand Gen Report 2026 Trends: Gartner Marketing Practice’s Christy Ferguson

Break the Mold: How B2B CMOs Can Drive Growth with Buyer-Centric Campaigns in 2026 As B2B marketing enters…

Demanding Views January 2
AI Aptarro artificial intelligence Campaign Optimization Series Demandbase Emerald Studio gifting Mperativ
2025 B2B Campaign Optimization Series

2025 Demand Gen Report Year in Review Campaign Optimization Series Webinars: Outwit, Outplay, Outperform

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series…

Blog December 30
account research AI AI Tools artificial intelligence Customer Acquisition Cost genAI ICP persona-based messaging personlization pipeline diagnosis
DGR 2025 Marketing Ops 1

Demand Gen Report 2025 Reflections: Redcar’s CJ Jiang

AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By…

Demanding Views December 23
AI artificial intelligence Baby Boomers chatbots gen z Person personalization revenue teams Seismic
Senior businessman and two businesswomen working together at modern office

Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…

News Brief December 16
AI artificial intelligence B2B Vendors funnel intent signals
DGR 2025 Netline Josh

Demand Gen Report 2025 Reflections: Netline’s Josh Baez

The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to…

Demanding Views December 15
AI artificial intelligence Walnut
Vector of businesspeople reaching financial goals and reviewing data report

AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut

Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…

News Brief December 15
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series