Study: Most Marketers Measured On Revenue, But Slow To Adopt Predictive Analytics
According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they…
Industry News November 23
Latest In: Demand Generation
Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment
Thursday's Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations…
Industry News November 20
Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on…
Industry News November 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
