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Latest In: Demand Generation

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B2B Marketers Focus On Content Metrics To Enhance Segmentation, Lead Quality

As marketing automation technology continues to evolve, many B2B marketers are still looking to perfect their strategies for…

Industry News February 4
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IFP Closes $500K Deal In 90 Days By Outsourcing Lead Gen

All B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including…

Industry News January 19
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Rev.com Boosts AdWord Ratings, Click-Through Rates With Trustpilot

Peer recommendations are growing much more valuable in today's B2B buying world. In response, B2B companies are beginning…

Industry News January 8
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