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Latest In: Demand Generation

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B2B Email Marketers Hone Best Practices As Use Of Email ‘Cleanup’ Services Grows

Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say…

Industry News October 1
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Sungard AS Uses Segmentation, New Creative to Boost Lead Conversion Rates by 75%

Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a…

Industry News September 11
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Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic…

Industry News September 10
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