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Latest In: Demand Generation

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Special Report: B2B Marketers Turn To Account-Based Strategies To Improve Targeted Messaging

More than one third (34%) of B2B buyers report that the number of team members involved in buying…

Industry News August 27
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Marketers Refine Segmentation Strategies To Boost Lead Nurturing Success

B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into…

Industry News August 20
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LinkedIn’s Updated Sales Navigator Offers Demand Generation Tools For B2B Marketers

LinkedIn's new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that…

Industry News August 7
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