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Latest In: Demand Generation

Bruce McCarthy Netprospex sales professionals spend nearly 80% of their day on non-revenue-generating activities SalesProspex VP of Product
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NetProspex Revamps Prospecting Tool To Help Sales Teams Quickly Find Decision Makers

NetProspex upgraded its sales prospecting solution SalesProspex to simplify the process for B2B sales teams seeking to identify…

Industry News July 15
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Account-Based Marketing Creates Personalized Engagement

Traditionally, B2B marketing has taken a volume-centric approach of attracting the widest range of clients possible. However, some…

Industry News July 10
Andrew Gaffney David Lewis demand funnel DemandGen International marketing automation
Hourglass Funnel

The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…

Industry News July 2
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