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Latest In: Demand Generation

“Duplicate Leads: Unrealized Value or Waste of Time?” John Reese duplicate leads study Leads360 VP of Marketing and author of the blog.

Duplicate Leads Have Above-Average Conversion, New Study Finds

Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals…

Industry News June 11
Annuitas Carlos Hidalgo demand generation demand management Demmandbase Jason Stewart
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ANNUITAS Names Jason Stewart VP Of Demand Generation

ANNUITAS announced the addition of Jason Stewart, a recognized B2B demand generation veteran, as its VP of Demand…

Industry News June 10
LeadHooks to promote content assets and special offers through web site toolbars; Upgrades to its social features that provide B2B marketers with the ability to schedule Twitter
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LeadFormix Updates Lead Gen, Social And Reporting Tools

CallidusCloud released LeadFormix Summer 2013, the latest version of the vendor's marketing automation platform that includes new social,…

Industry News June 7
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