ADVERTISEMENT

Latest In: Direct Mail

ABM ABM strategies alignment channel engagement CRM system Demandbase market research
New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting…

Industry News August 5
COVID19 Demanding Views nick runyon PFL
Direct Mail Campaigns Offer Big Results During COVID-19

Direct Mail Campaigns Offer Big Results During COVID-19

The question on every marketer's mind right now is, “What do we do next?” Events are canceled, but…

Demanding Views July 24
Multichannel campaign PFL research State of Multichannel Marketing
New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and…

Industry News July 10
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series