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Latest In: Marketing Analytics

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Turn Your Data Points Into A Data Picture

Turn Your Data Points Into A Data Picture

“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether…

Demanding Views June 21
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Salesforce Unveils Details On CDP Offering, Aims To Bring True 360-Degree View Of Customers

Salesforce Unveils Details On CDP Offering, Aims To Bring True 360-Degree View Of Customers

Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data…

Industry News June 19
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Marketers: Flip The Funnel And Gain Newfound Confidence With Data

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage…

Demanding Views June 17
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