Latest In: Marketing Analytics

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Gartner Marketing Symposium/Xpo Report: Automated Generative AI System Producing Business Ideas and Digital Content with Robotic Efficiency in bright studio background.

Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse

Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…

News Brief June 10
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DGR CMO Council’s Tom Kaneshige CMOs Must Rethink B2B Content Strategy

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige

Key Takeaways:  B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…

Feature June 8
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DGR AI MarTech Readiness Steve Chitwood

Your Martech Stack Isn’t the Problem – Your Architecture Is

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…

Demanding Views June 5
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Campaign Optimization Series
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Strategy & Planning Series