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Latest In: Marketing Analytics

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Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
account data contact data customer data platform data collection Dun & Bradstreet Joel Carusone Network of Record partnership Radius
Radius Partners With Dun & Bradstreet To Expand Contact & Account Data, Grow Network Of Record

Radius Partners With Dun & Bradstreet To Expand Contact & Account Data, Grow Network Of Record

Radius, a B2B enterprise data platform, announced it has enhanced its data source, the Network of Record, with…

Industry News October 17
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Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…

Industry News October 10
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