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Latest In: Marketing Analytics

Analytics big data data Marketing analytics SMEs
3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become…

Demanding Views August 17
buyer experience content analytics content marketing content strategy Elle Woulfe PathFactory
B2B Marketing's Big Blindspot: PathFactory VP Shares Inside Look At How To Uncover And Address Disconnects In Buyer Experiences

B2B Marketing’s Big Blindspot: PathFactory VP Shares Inside Look At How To Uncover And Address Disconnects In Buyer Experiences

Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our…

Industry News August 13
Cannae Holdings CC Capital Dun & Bradstreet mergers & acquisitions Thomas H Lee Partners William P Foley II
Dun & Bradstreet To Be Acquired By Investor Group For $6.9 Billion

Dun & Bradstreet To Be Acquired By Investor Group For $6.9 Billion

Dun & Bradstreet has entered into a definitive agreement to be acquired by an investor group led by…

Industry News August 9
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