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Latest In: Marketing Analytics

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Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes…

Demanding Views May 25
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New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State…

Industry News May 25
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SAP Releases Data Cloud For Increased Customer Transparency And Control

SAP Releases Data Cloud For Increased Customer Transparency And Control

SAP, a software solutions provider, has released the Customer Data Cloud, which aims to improve customer relationships by…

Industry News May 16
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