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Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain…

Industry News March 8
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Acxiom Announces Upgrades To Measurement Solution

Acxiom Announces Upgrades To Measurement Solution

Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of…

Industry News January 19
ABM BrightFunnel Eric Spett marketing attribution Terminus
Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to…

Industry News January 17
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