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Latest In: Marketing Analytics

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Study: Data Challenges Main Concern For Connecting Cross-Channel Measurement

Study: Data Challenges Main Concern For Connecting Cross-Channel Measurement

While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce…

Industry News June 19
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3 Sales Metrics Marketing Should Own

3 Sales Metrics Marketing Should Own

I'm the type of person who measures everything. I know how many proposals I convert to revenue. I…

Demanding Views June 7
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Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to…

Industry News May 25
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