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Latest In: Marketing Analytics

ad targeting Certain Data management personalization Peter Micciche
How Marketers Can Influence Buyer Decisions Through Real-Time Personalization

How Marketers Can Influence Buyer Decisions Through Real-Time Personalization

Today's businesses are drowning in customer data. They're collecting a near-infinite amount of information from more communication channels…

Demanding Views July 7
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Marchex Adds New Adobe Analytics Cloud Integrations To Enhance Mobile Ad Insights

Marchex Adds New Adobe Analytics Cloud Integrations To Enhance Mobile Ad Insights

Mobile advertising analytics company Marchex has announced both new integrations with Adobe Analytics Cloud. The new integrations aim…

Industry News July 7
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Merkle Acquires Aquila Insight To Expand European Data Analytics

Merkle Acquires Aquila Insight To Expand European Data Analytics

Merkle, a global performance marketing agency, announced its acquisition of Aquila Insight, a data analytics organization in the…

Industry News July 5
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