Latest In: Marketing Analytics
Allison Snow buyer activity Forrester Google+ Iron Mountain kpis Leslie Alore Marketing marketing performance measurment Masha Finkelstein Pat Oldenburg performance metrics pipeline velocity ServiceMax
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News
January 9
ABM ABM 20 ABM Leadership Alliance account based marketing Engagio ITSma Jon Miller personalization video marketing Vidyard
Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey,…
Demanding Views
December 18
AI Chris Jacob customer engagement report research salesforce State of Marketing
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional…
Industry News
December 14
