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Latest In: Marketing Analytics

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Dun & Bradstreet Acquires Avention For $150 Million

Dun & Bradstreet Acquires Avention For $150 Million

B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing…

Industry News January 12
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Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua

Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua

Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The…

Industry News January 11
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You Are What You Measure: The New Reality For B2B Marketers

You Are What You Measure: The New Reality For B2B Marketers

An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by…

Blog January 10
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