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IBM Unveils Data Integration Tool

IBM has launched the IBM Universal Behavior Exchange (UBX), a new tool that positions marketers to connect data…

Industry News October 27
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6sense Posts 400% Revenue Increase, Continues Predictive Growth

6sense Posts 400% Revenue Increase, Continues Predictive Growth

Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the…

Industry News October 22
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Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences

Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude…

Industry News October 21
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