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Latest In: Marketing Analytics

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Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences

Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude…

Industry News October 21
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Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…

Industry News October 16
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Code42 Gains $85 Million To Develop Data Intelligence Offerings

Code42 Gains $85 Million To Develop Data Intelligence Offerings

Code42, a data security and analytics startup headed by former Eloqua Chairman and CEO Joe Payne, received $85…

Financial News October 8
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