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Latest In: Marketing Analytics

Why Account-Based Attribution Matters

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five…

Demanding Views September 1
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Oracle Acquires Maxymiser, Predictive And Data-Driven Tools Could Be Next

Oracle Acquires Maxymiser, Predictive And Data-Driven Tools Could Be Next

Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile.…

Industry News August 20
CRM CRM Evolution 2015 Marketing analytics
Creating Data-Driven Buyer Interactions A Hot Topic At CRM Evolution 2015

Creating Data-Driven Buyer Interactions A Hot Topic At CRM Evolution 2015

B2B buyers expect more personalized messaging, and emerging technologies such as predictive tools and advanced analytics position B2B…

Industry News August 18
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