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Latest In: Marketing Analytics

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B2B Marketers Using Video Analytics To Identify, Score And Qualify Leads

In a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs…

Industry News September 30
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Predictive Lead Scoring Helps SmartBear Identify Untapped Opportunities

Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such…

Industry News August 13
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Report: Marketing Automation Vendors Make Analytics A Priority

Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report…

Industry News August 6
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