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Latest In: Marketing Analytics

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Visual Analytics: New Maps For Data-Driven Marketing

Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or…

Industry News April 2
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MarketingSherpa Unveils Results Of The Marketing Analytics Benchmark Study

MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their…

Industry News February 18
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Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
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