Latest In: Marketing Analytics

algorithmic attribution brand engagement cross channel crosschannel customer journey Forrester Consulting study Visual IQ
Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…

Industry News August 30
Hive9 marketing resource management marketo Oracle Marketing Cloud product integration salesforce workforce
Hive9 Integrates With Workfront For Marketing Resource Management

Hive9 Integrates With Workfront For Marketing Resource Management

Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The…

Industry News August 22
big data Data management Heap Marketing analytics Matin Mavassate Matin Movassate
Heap Raises $11M To Enhance, Streamline Analytics Stack

Heap Raises $11M To Enhance, Streamline Analytics Stack

Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use…

Financial News August 19
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series