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Latest In: Marketing Analytics

Analytics B2B Fusion Group B2B marketing Cognizant Data management David Lewis demand funnel KPIs Demand Gen International Demand Gen Report DemandCon GoodData Jon Russo Marseli Predictive Analytics ROI sales sales pipeline SAP TIBCO

Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
B2B marketing CRM systems marketing automation sales automation the Lenskold Group. Demand Gen Report

Lenskold Group/Pedowitz Group Study Offers New Insights Into Marketing Automation Effectiveness

Over the past 12 months, we've seen a series of high-profile studies that establish the relationship between marketing…

Industry News September 18
2012 B2B Buyer Survey B2B B2B buyer B2B buyer survey B2B marketing blogging Demand Gen Report Matthew S. McKenzie SEO social media solution provider vendor research

B2B Buyer Survey Reveals Impact Of Social Media On Vendor Selection Process

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to…

Industry News September 11
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