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Retargeting Attracts Growing Interest Among B2B Marketers

Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search –…

Industry News September 4
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SAP Unveils Real-Time Social Media Sales And Marketing Analytics Solution

Social media today is an important part of the big picture of B2B marketers. Yet keeping track of…

Industry News August 2
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Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…

Industry News April 19
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