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Latest In: Marketing Analytics

2013 Marketing Analytics benchmark Report B2B marketing Brad Bortone Demand Gen Report Marketing analytics MarketingSherpa MECLABS research survey
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MarketingSherpa Unveils Results Of The Marketing Analytics Benchmark Study

MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their…

Industry News February 18
Analytics B2B Fusion Group B2B marketing Cognizant Data management David Lewis demand funnel KPIs Demand Gen International Demand Gen Report DemandCon GoodData Jon Russo Marseli Predictive Analytics ROI sales sales pipeline SAP TIBCO

Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
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Lenskold Group/Pedowitz Group Study Offers New Insights Into Marketing Automation Effectiveness

Over the past 12 months, we've seen a series of high-profile studies that establish the relationship between marketing…

Industry News September 18
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