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B2B E-Commerce U.S. Transactions Total $559 Billion

B2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according…

Industry News June 17
Accenture study Brian Whipple customer data management Data management digital talent Director of Global Managing at Accenture Interactive. enterprise Marketing analytics marketing budgets marketing funding
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More Spending On Analytics, Data Management, Accenture Study Finds

According to a report from Accenture, 40% of top marketing executives don't feel prepared to meet their objectives,…

Industry News April 30
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Visual Analytics: New Maps For Data-Driven Marketing

Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or…

Industry News April 2
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