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Latest In: Marketing Operations

digital experience investment management software platform Sitecore
Sitecore Receives $1.2B Investment

Sitecore Receives $1.2B Investment

Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan…

Industry News January 20
B2B sales Oracle PROS SaaS
PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In…

Industry News January 13
ad analytics attribution models Identification data LeadsRX
LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution…

Solution Spotlight January 11
B2B Marketing Exchange
B2B Marketing Exchange East
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