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Latest In: Marketing Operations

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PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In…

Industry News January 13
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LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution…

Solution Spotlight January 11
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How To Elevate Sales By Aligning Marketing Technology To The Buyer's Journey

How To Elevate Sales By Aligning Marketing Technology To The Buyer’s Journey

You've most likely been approached by a member of your team asking you to purchase software. The pitch…

Demanding Views January 4
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