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Latest In: Marketing Operations

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Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Data and analytics are the currency to today's B2B businesses, meaning that leveraging that insight to make accurate…

Demanding Views July 6
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New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI

New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI

There continues to be room for growth and education in the artificial intelligence (AI) space, according to new…

Industry News June 29
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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
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