Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…
News Brief June 23
Latest In: Marketing Operations
Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline
Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration…
News Brief June 19
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