Latest In: Marketing Operations

Agentforce Agentforce 3 agentic AI AI artificial intelligence MCP Model Context Protocol
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Agentforce 3 Now Available from Salesforce

Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…

News Brief July 15
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Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before…

Demanding Views July 11
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Roderick Jefferson Unpacks Using AI for B2B at B2BMX Summer Camp

Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing…

Blog July 10
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Campaign Optimization Series
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Strategy & Planning Series