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Latest In: Marketing Operations

#B2BMX BUYING CYCLE customer experience customer journey Jeff Marcoux Microsoft
Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
Annuitas Carlos Hidalgo customer experience CX VisumCx
Former Annuitas CEO Launches Customer Experience Consulting Firm

Former Annuitas CEO Launches Customer Experience Consulting Firm

After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new…

Industry News February 21
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