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Study: Majority Of B2B Companies Have E-Commerce Initiatives

Study: Majority Of B2B Companies Have E-Commerce Initiatives

With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive…

Industry News January 4
6 Steps To Finding The Next Marketing All-Star

6 Steps To Finding The Next Marketing All-Star

In the world of B2B marketing, we often talk about the importance of people — whether that means…

Demanding Views January 1
call data Invoca
Invoca Integrates Call Data With More Marketing Apps

Invoca Integrates Call Data With More Marketing Apps

Invoca, a call intelligence software company, announced data integrations with Microsoft, Adobe, Kenshoo and Optimizely. These new integrations…

Industry News December 31
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