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Latest In: Revenue/Sales Operations

Acquisition Gartner market technology guides revenue strategies technology reports TOPO
Source: TOPO

Gartner To Acquire TOPO

Gartner has agreed to acquire TOPO, a research and advisory firm for sales and marketing organizations, to better…

Industry News October 3
Boon Lai buyer behavior Cisco digital channel marketing marketing strategy Marketing Velocity Program revenue Steve White
Cisco Upgrades Marketing Velocity Program To Address B2B Buyers' Digital Shopping Habits

Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits

For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…

Industry News October 2
6sense ABM B2BDE19RC brand building CMO customer experience Pendo talent retention tech stack TechTarget
The B2B CMO Balancing Act: 13 Top CMOs Share Insights On Shifting Priorities For Teams, Tech And Customer Experience

The B2B CMO Balancing Act: 13 Top CMOs Share Insights On Shifting Priorities For Teams, Tech And Customer Experience

B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own…

Industry News September 25
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