Hexaware Lands Closed Loop Sales & Marketing Alignment Via CRM & MAP Integration
New leads are often the most coveted prize, but repeat business and cross-selling to existing clients are often…
Industry News February 14
Latest In: Revenue/Sales Operations
BtoB: So Much More Than Revenue and Lead Generation
By Lisa Arthur, CMO, Aprimo I'm not a fan of “all or nothing” declarations. For years, BtoB marketers…
Industry News February 1
Bridging the Sales and Marketing Divide: Action Items for Success
By Lisa Cramer, Co-Founder & President, LeadLife Solutions It's the age-old battle within any organization – Sales versus…
Industry News January 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
