#B2BMX Monday Recap: Leveraging Research-Backed Content & Personalized Outreach For ABM Success
2020 was a true turning point for account-based marketing, as organizations doubled down on their ABM plays to…
Industry News June 9
Latest In: B2B Social MEdia
B2B Companies Leverage Employee Brand Advocates For Social Engagement
Social media platforms have become a common source for B2B marketers to engage with their client base and…
Industry News April 6
Twitter Adds Persona Targeting, Segmentation Features
Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation…
Industry News July 7
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17Marketo Program Puts Focus On Customer Community, Partner Ecosystem
Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's…
Industry News October 24Pinfluencer Unveils Cloud-Based Pinterest Analytics Service
Pinterest has grown by leaps and bounds in recent months, and the site has attracted growing attention as…
Industry News August 1New Surveys Show How Social Media, Content Creation Shape Digital Marketing Strategies
According to a pair of recent surveys, marketers say that social media and a wider variety of content…
Industry News July 24Act-On Software Launches Online And Social Media Tracking Tool
Act-On Software recently launched Act-On Insight, a dashboard-based tool designed to enable marketers to benchmark and track key…
Solution Spotlight July 3
3 Implications of Facebook’s IPO For B2B Demand Generation
By Jason Miller, Program Manager for Social Media and Content, Marketo With Facebook poised to be one of…
Demanding Views March 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
