Demand Gen Report

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B2B Content2Conversion Conference

 

B2B marketers are quickly realizing that it’s no longer enough to rely on traditional marketing to sell a product. If you are not developing content that positions your brand and company as a thought leader you could be dead in the water.

The Content2Conversion Conference will present a variety of sessions focused on strategic and tactical elements of successful content marketing.

    Conference lineup includes:
  • Keynote: Starting from Scratch: 10 Steps to Launch a Content Marketing Strategy Ardath Albee, CEO, Marketing Interactions
  • Content Connection Points: Strategies For Generating Leads & Keeping Them Engaged With Content Ruth Stevens, eMarketing Author and Mac McConnell, Partner, BlueBird Strategies
  • Getting Your Content Through: Strategies to Optimize Delivery Options and Mediums Michael Kolowich, KnowledgeVision & Tom Miale, PRNewswire
  • The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives Christina "CK" Kerley, B2B Marketing Specialist, CKB2B Marketing
  • Creating Content for the Middle of the Funnel For Lead Nurturing Campaigns Jeanne Hopkins, Hubspot
  • From Content to Customer: Aligning & Automating the Delivery of Content According to Buyer Stage Elle Woulfe, Senior Marketing Manager, Eloqua
  • Content Measurement: Quantifying the Impact of Content Jim Lenskold, President, The Lenskold Group

You can attend any or all of the conference sessions free of charge. If you are unable to attend the webinars live, you can view them afterward on demand.

About the B2B Content2Conversion Conference
B2B marketers are quickly realizing that it’s no longer enough to rely on traditional marketing to sell a product. If you are not developing content that positions your brand and company as a thought leader you could be dead in the water.

That’s why DemandGen Report is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay a float in this sea of content, but to help you produce killer content that in turn produces killer results!

About BrightTALK
BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

 
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