B2B marketers are quickly realizing that it’s no longer enough to rely on traditional marketing to sell a product. If you are not developing content that positions your brand and company as a thought leader you could be dead in the water.
The Content2Conversion Conference will present a variety of sessions focused on strategic and tactical elements of successful content marketing.
Conference lineup includes:
Keynote: Starting from Scratch: 10 Steps to Launch a Content Marketing Strategy
Ardath Albee, CEO, Marketing Interactions
Content Connection Points: Strategies For Generating Leads & Keeping Them Engaged With Content
Ruth Stevens, eMarketing Author and Mac McConnell, Partner, BlueBird Strategies
Getting Your Content Through: Strategies to Optimize Delivery Options and Mediums
Michael Kolowich, KnowledgeVision & Tom Miale, PRNewswire
The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives
Christina "CK" Kerley, B2B Marketing Specialist, CKB2B Marketing
Creating Content for the Middle of the Funnel For Lead Nurturing Campaigns
Jeanne Hopkins, Hubspot
From Content to Customer: Aligning & Automating the Delivery of Content According to Buyer Stage
Elle Woulfe, Senior Marketing Manager, Eloqua
Content Measurement: Quantifying the Impact of Content
Jim Lenskold, President, The Lenskold Group
You can attend any or all of the conference sessions free of charge. If you are unable to attend the webinars live, you can view them afterward on demand.
About the B2B Content2Conversion Conference
B2B marketers are quickly realizing that it’s no longer enough to rely on traditional marketing to sell a product. If you are not developing content that positions your brand and company as a thought leader you could be dead in the water.
That’s why DemandGen Report is proud
to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay a float in this sea of content, but to help you produce killer content that in turn produces killer results!
About BrightTALK
BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.
