SalientMG has entered into a strategic partnership with Hivekind AI, the company behind the first Pre-Pipeline System built to improve deal outcomes through deliberate upstream decisions and continuous execution.
The collaboration of SalientMG, a strategic marketing firm known for helping B2B tech startups build strong go-to-market (GTM) foundations along with scalable growth engines, and Hivekind is addressing a core challenge facing B2B startups: the false tradeoff between near-term revenue targets and long-term brand growth. This partnership enables founders to do both— generate predictable, sales-ready pipelines while investing in a strong, differentiated GTM and category foundation.
By combining SalientMG’s hands-on GTM advisory, positioning, and demand strategy with Hivekind’s decision-led pre-pipeline system, startups can align ICP definition, account prioritization, engagement timing, and buyer group coordination— without taking on early hiring risk or cobbling together multiple tools.
SalientMG’s McKelvey
Mack McKelvey, Founder and CEO of SalientMG, noted startups often have strong products, but struggle because their go-to-market isn’t aligned or focused on the right opportunities.
“By partnering with Hivekind, we’re giving teams a way to connect strong GTM fundamentals with real-time execution,” said McKelvey in a statement. “Together, we help companies align strategy and execution into a unified system that accelerates growth and drives more predictable revenue.”
Benefits of Partnership
The partnership will support joint GTM programs, and the teams’ collective expertise will enable early and growth stage startups to differentiate in crowded markets and drive revenue growth through strategic positioning paired with system-led, adaptive execution.
The two companies are coming together as across B2B SaaS, GTM decisions like ICP targeting, messaging, and buyer persona mapping often remain static for months despite buyer context shifting. This results in late-stage deals stalling due to missing stakeholders or weak early qualification. To combat that, the agentic decision engine behind Hivekind— HiveLoop— focuses on these upstream inputs that shape pipeline quality that includes accounts to prioritize, when to engage, and how to coordinate outreach across buyer stakeholders that matter.
This complements SalientMG’s work helping companies define positioning, messaging, and go-to-market motion, creating a unified system that spans planning, execution, and pipeline generation.
