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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

C2C15: Leveraging Influencers For Credible, Valuable Content

Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with influential people in the industry, according to Lee Odden,…
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