Subscribe

Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

SiriusDecisions' Jason Hekl To Discuss Next-Gen Demand Gen At C2C

Demand generation is a crucial aspect of today's B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer. At the upcoming B2B Content2Conversion Conference/Demand Gen Summit, Jason Hekl,…

Study: 40% Of Generated Leads Are Invalid, Incomplete Or Duplicated

Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based…

B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting

B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost responses from their lead nurturing campaigns. Demand Gen Report’s Lead Nurturing Benchmarking Study shows…

Study: Only One-Third Of Sales Trainers See Their Training Program As Effective

According to recent survey from Brainshark, roughly one third (32%) of sales trainers describe their organization’s current sales training programs as “effective.” The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s…

Study: B2B Buyers Expect To Make More Purchases Online

As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester Consulting conducted on behalf of Accenture and hybris software. The study, titled: Building The B2B Omnichannel Commerce Platform Of The Future,…
Subscribe to this RSS feed