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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

SiriusDecisions Summit 2015: B2B Buying Mythology Debunked

Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville, Tenn. This widespread viewpoint is partly based on SiriusDecisions’…

B2B Marketers Using Competitive Intelligence To Identify Content Gaps

Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified "creating engaging content" as a persistent challenge for B2B marketers. Also, Demand Gen Report's 2015 Content Preferences Survey shows that…

Adobe Unveils Microsoft Partnership, Tighter Cloud Integrations

Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and services to enhance customer engagement throughout the buyer’s journey. Announced at the Adobe Summit in London, the partnership includes the integration of Microsoft's Dynamics CRM with the Adobe Marketing Cloud, positioning users…
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