Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Survey: Users Get A "C" In Marketing Automation Maturity

When it comes to marketing activities such as email frequency, program design, reporting, landing pages and data hygiene, marketing automation users score a "C." That was the conclusion of the Spear Marketing Group’s State Of Marketing Automation Maturity Report, a survey designed to gauge the maturity of marketing automation deployments…

Marketo Announces LinkedIn Integration, Digital Advertising Tools at Marketing Nation

Marketo unveiled an integration with LinkedIn's Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels. The solution provides marketers with relevant business, profile and behavioral data on unknown prospects, said Russell Glass, Head of Products,…

B2B Marketers Must Leverage Actionable Data To Direct The Customer Journey

With 70% of the buyer's journey being directed by the customer, progressive B2B marketers are using data to help drive prospects through the funnel more efficiently once they do engage. This was just one of the many topics discussed in a recent webinar hosted by Marketo and Demand Gen Report.…
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