Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

While it is not a new strategy, account-based marketing has recently become a critical part of the marketing mix. More than 90% of marketers believe that account-based marketing is a “must-have,” according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study. While just 20% of respondents are currently using an…

B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to develop scoring models that work effectively for both marketing and sales. To address these concerns, some progressive marketers are now integrating new predictive tools into the scoring systems already in place within…

SiriusDecisions Summit 2015: B2B Buying Mythology Debunked

Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville, Tenn. This widespread viewpoint is partly based on SiriusDecisions’…
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