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B2B data b2b intent data b2b research data access Informa Informa Tech intent data lead generation marketing research research revenue growth revenue strategies TechTarget
TechTarget To Combine Services With Informa Tech's Digital Businesses

TechTarget To Combine Services With Informa Tech’s Digital Businesses

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa…

Industry News January 12
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Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams

Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams

Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users…

Solution Spotlight April 26
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New Research: Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals

New Research: Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals

With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up…

Industry News April 26
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How High-Growth Companies Are Navigating The 2023 Downturn

How High-Growth Companies Are Navigating The 2023 Downturn

When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…

Demanding Views April 7
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ON24 Research: 70% Of Buyers Prefer Virtual/Hybrid Brand Engagements & Interactions

ON24 Research: 70% Of Buyers Prefer Virtual/Hybrid Brand Engagements & Interactions

ON24, a digital experience platform, partnered with B2B marketing agency Heinz Marketing to produce “The 2022 Digital Engagement Landscape”…

Industry News January 6
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Allego Research: Salespeople 111% More Likely To Use Content Recommended By Successful Peers

Allego Research: Salespeople 111% More Likely To Use Content Recommended By Successful Peers

Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a…

Industry News January 6
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Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…

Demanding Views December 16
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New Integrate Report Suggests Need For Precision In Marketing

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…

Industry News October 12
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Dialectica Releases B2B Surveys Service In The Americas

Dialectica Releases B2B Surveys Service In The Americas

Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights…

Industry News July 14
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Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

B2B buyers' appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they're more…

Blog June 28
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New McKinsey Research: The Top Three Channels B2B Buyers Prefer

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…

Industry News June 22
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Q&A With Women In Revenue's Executive Director: Insights For Empowering Women In The Workplace

Q&A With Women In Revenue’s Executive Director: Insights For Empowering Women In The Workplace

Women in Revenue (WIR) is a non-profit created to empower and elevate women in sales, marketing and customer…

Blog May 4
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