Demand Gen Report

Demand Gen Report’s Second Annual Killer Content Awards recognize organizations that have created cutting-edge content across digital and physical channels. This report provides a behind-the-scenes look at the content creation process of the top 10 “Great White” winners and 10 “Mako honorees, outlining the objectives, development strategies and key metrics for success.

In Demand Gen Report’s 2013 Content Preferences Survey, B2B buyers revealed that they rely on content more than ever before at all stages of the buying cycle. Trustworthy content that demonstrates value and relies on hard data wins the day over the all-too-typical sales messages.

One half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web sites. Those are just a few of the findings in Demand Gen Report’s 2013 Benchmark Survey.

As marketers face increasing pressure to contribute to the sales pipeline, they are centering their content strategies around efforts that will generate quality leads.

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.

This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

A must-read for all marketing and sales executives, the 3^rd Annual B2B Buyer Survey offers new insights into:

• Buyer expectations and vendor performance
• The expanding sphere of influence researching potential solutions
• The new realities for when sales makes contact with prospects

Raab Associates’ 2012 B2B Marketing Automation Vendor Selection Tool (VEST) draws on nearly 200 data points for 22 B2B marketing automation vendors. It uses these to build product and vendor fitness scores that show which vendors are most suitable for small, mid-size and large organizations. Results are displayed on easy-to-understand charts that make it simple to see which products are best suited to the different situations.

Once you’ve identified the leaders in your category, you can dig deeper by reading vendor profiles that describe each product’s strengths, weaknesses and special features. This lets you move beyond generic rankings to find systems with the precise features you need. The profiles also offer basic information on pricing, company size, and installation count by client type.

But there’s more. You also get:

• Side-by-side comparison for a detailed, item-by-item view of your top candidates, highlighting the critical differences that matter most to you.
• Set your own scoring weights to create custom rankings tailored to your specific needs — and watch the vendor charts adjust in real time as the weights change.
• Background information including an explanation of marketing automation basics, industry overview, and detailed selection methodology.
• Detailed definitions for each item used in the vendor scoring, along with explanations for why and when they matter.

Still not convinced?  We offer a NO RISK GUARANTEE: If you’re not completely satisfied, tell us in 30 days and receive a full refund. 

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