DemandGen Report

The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.  

The influx of prospect, customer and target market information has caused a dilemma for sales practitioners. While this flood of data provides sales with endless resources, it also presents the possibility that the best sales opportunities are drowned out by irrelevant information. Sales intelligence allows sales teams to improve the quantity/quality of leads, maximize selling time, and accurately unify customer information to increase cross-sell and up-sell opportunities.

Download the Aberdeen Group brief, titled “Chance Favors the Prepared Mind: Understanding the Science of Sales Intelligence.” This in-depth report will provide insight on Best-in-Class companies that have tapped into sales intelligence to experience a number of company-wide benefits, including: 

• Increased customer retention rate; 
• A boost in year-over-year total company revenue; and
• Consistent growth in team attainment of sales quota. 

Download Today. 

Will More Marketing Opportunities Lead to Profitable Pathways – or Dead Ends?

“More” is certainly the key word for our times. But as the results of our annual survey of marketers reveal, the proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial strategic calls for 2011. Download the 11 Key Marketing Trends for 2011 compiled from our recent global survey of over 300 marketers and see what trends and technologies are shaping the online marketing landscape.

Download Today

As we head into 2011 the marketing automation category is poised to further illuminate the shared responsibility for the pipeline. In this special report, DemandGen Report provides an in-depth look at the key trends influencing BtoB marketing in addition to an overview of the leading marketing automation suppliers.