Research & Insights

3 Phases of Conversational Marketing: Technology

Monday, 23 August 2010 12:39

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Essential functionality, criticality of CRM integration and effective approach are key components of enabling marketing technology. Download Part Two of this 3-part series to gain insights from industry experts and also case study examples from new adopters of automation technology to learn how these multi-channel marketing strategies are driving successful conversations with prospects. Please click here to download Part One.

Tuesday, 10 August 2010 12:34

Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This Executive Briefing shows marketers how to build a truly bi-directional dialogue between prospect and vendor enabled by the right combination of process and technology.

Written by DG Report

Thursday, 20 May 2010 09:36

While marketers were already being asked to demonstrate the ROI of their investments, they are now being challenged to show their direct contribution top-line revenue. Given the increased scrutiny on revenue generation, marketers are quickly shifting their attention from impressions and leads to opportunities and closed deals. In this new paradigm, measurement is critical as marketers need to identify inefficiencies in their current spending. To learn more, Download Here.

Insights into E-Signatures

Written by DG Report

Tuesday, 27 April 2010 17:18

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Results from our recent e-signature survey.

Direct Download

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