Demand Gen Report

The 2014 Lead Nurturing Benchmarking Study Print E-mail
Wednesday, 08 October 2014 06:15

Shadow DGR DG010 SURV LeadNurture DESIGNIn Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are leveraging several years of experience in developing lead nurturing campaigns. 71% state that they leverage lead nurturing in their demand generation initiatives, while 19% plan to implement it within the next year. 

Those who have already began using lead nurturing have seen improved campaign response and the ability to deliver more qualified leads to the sales team, among other benefits.  Lead nurturing veterans are now implementing more sophisticated campaigns for even more positive results.

Demand Gen Report’s 2014 Content Preferences Survey Print E-mail
Wednesday, 25 June 2014 10:17

DGR Content Preferences Survey cover-1In Demand Gen Report’s 2014 Content Preferences Survey, B2B buyers revealed that they rely are placing a greater emphasis on visual content throughout the purchasing lifecycle. They are also accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions.

The 2014 B2B Buyer Behavior Survey Print E-mail
Wednesday, 29 January 2014 00:00

While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago.

That was just one finding in Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12 months, revealing some significant trends that impact the purchasing process, including:

  • The number of respondents who said they were satisfied with their last purchasing experience surged by 57% over 2012 totals;
  • As many as 40% of respondents said they waited longer than last year to initiate contact with B2B vendors;
  • As many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year;
  • More than two thirds (68%) of respondents agreed that the number of sources used to research and evaluate purchase has increased over the past year.
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Killer Content Awards: Powerful Content That Moves Buyers Print E-mail
Wednesday, 29 May 2013 08:34

Shadow DGR Report Killer Content Awards 2013 v6Demand Gen Report’s Second Annual Killer Content Awards recognize organizations that have created cutting-edge content across digital and physical channels. This report provides a behind-the-scenes look at the content creation process of the top 10 “Great White” winners and 10 “Mako honorees, outlining the objectives, development strategies and key metrics for success.

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Demand Gen Report’s 2013 Content Preferences Survey Examines Latest Content Trends Print E-mail
Tuesday, 28 May 2013 17:17

Shadow DGR 2013 B2B Content Preferences SurveyIn Demand Gen Report’s 2013 Content Preferences Survey, B2B buyers revealed that they rely on content more than ever before at all stages of the buying cycle. Trustworthy content that demonstrates value and relies on hard data wins the day over the all-too-typical sales messages.

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Demand Gen Report’s 2013 Benchmark Survey Finds Lead Gen Budgets Rising Print E-mail
Wednesday, 20 March 2013 10:53

Shadow DGR Benchmark Survey Report.jpgOne half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web sites. Those are just a few of the findings in Demand Gen Report’s 2013 Benchmark Survey.

As marketers face increasing pressure to contribute to the sales pipeline, they are centering their content strategies around efforts that will generate quality leads.

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