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event marketing Forrester research SiriusDecisions
Forrester’s Lisa Riley Shares Her Perspective On The Future Of Events In B2B

Forrester’s Lisa Riley Shares Her Perspective On The Future Of Events In B2B

The COVID-19 health crisis was an unforeseen event with lasting, far-reaching consequences. The feeling of uncertainty is running…

Industry News June 10
Folloze personalization personalized marketing platform research
Folloze Study Reveals Link Between Personalization & Growth; Launches AI-Powered Platform

Folloze Study Reveals Link Between Personalization & Growth; Launches AI-Powered Platform

More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer…

Industry News March 26
ANA Carol Cone ON PURPOSE purpose purposedriven initiatives research The Harris Poll
B2B Companies Embrace Purpose-Driven Initiatives But Struggle With Impact

B2B Companies Embrace Purpose-Driven Initiatives But Struggle With Impact

B2B companies are increasingly embracing purpose-oriented initiatives as potential drivers of business growth, contrary to the common belief…

Industry News February 19
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