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AI artificial intelligence Demand Metric Demandbase marketers Peter Isaacson research Salesforce Pardot
New Research: Only 18% Of Marketers Currently Using AI Solutions

New Research: Only 18% Of Marketers Currently Using AI Solutions

AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of…

Industry News April 4
ABM content marketing Content Marketing Institute Content Strategies Lisa Murton Beets MarTech research skills survey
Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only…

Industry News February 13
alignment CSO Insights lead nurturing Miller Heiman Group research sales Sales Enablement Seleste Lunsford
New Research: Despite Rising Revenue, 66% Of Sales Leaders Say Their Company Needs A ‘Major Redesign'

New Research: Despite Rising Revenue, 66% Of Sales Leaders Say Their Company Needs A ‘Major Redesign’

Average revenue attainment rates among sales leaders grew from 89% to 94%, according to new research from Miller…

Industry News January 28
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