by Kelly Lindenau | Oct 9, 2024 | Feature
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what influences their decision-making. The answer lies in the...
by Kelly Lindenau | Oct 8, 2024 | Industry News
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content...
by Allie Kelly, Intentsify | Oct 4, 2024 | Demanding Views
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest through their online behavior. Instead of simply gathering this...
by Kelly Lindenau | Oct 4, 2024 | Feature
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to highlight some of those hurdles. He started by acknowledging one of the elephants in the room: The...
by Kelly Lindenau | Oct 3, 2024 | Feature
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just a buzzword, but a reality. From detailed discussions on aligning sales and...
