by Kelly Lindenau | Sep 25, 2024 | Blog
As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures. Specifically, this includes setting the bar high for customized outreach while still preferring to operate in stealth. With...
by Kelly Lindenau | Sep 25, 2024 | Feature
The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen as a hyper-targeted, sales-driven strategy while demand...
by Asaf Shevach, Lusha | Sep 20, 2024 | Demanding Views
The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of sales, yet sales prospecting can also increase conversion rates by...
by Kelly Lindenau | Sep 19, 2024 | Industry News
Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows. Specific benefits of the newly unified solutions...
by The B2BMX Team | Sep 18, 2024 | Blog
We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals from across the country will gather in Alpharetta, GA, from Oct. 1-3, 2024, for an...
