by Demand Gen Report Team | Mar 19, 2024 | Industry News
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she was (part of) the inspiration behind the B2B Marketing Exchange’s opening keynote. Phyllis Davidson, VP,...
by Kelly Lindenau | Mar 19, 2024 | Blog
Emerald Studio — Emerald’s newly minted content agency — took the B2B Marketing Exchange (#B2BMX) stage a few short weeks ago in conjunction with Trimble Construction. “Using Persona-Based Content To Connect With Key Prospects” — the pair’s case study — outlined...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using Persona-Based Content To Connect With Key Prospects” at #B2BMX, a...
by Kelly Lindenau | Mar 19, 2024 | Industry News
Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer (CPO) and Alan Talanoa as Chief Technology Officer (CTO). The pair will work together to help grow and strengthen Aircall’s small and medium-sized business...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
Zeda.io, a customer insights hub, released Insights 2.0, an AI-driven Copilot tool that seeks to transform customer voices into actionable insights to help drive revenue-focused product strategies. Specifically, the solution helps capture and centralize Voice of...
